As part of their new £20 million pound hotel development, AMS have been involved in the design-development, manufacture and installation of their new hotel bedroom furniture. With a significantly higher specification than their traditional chalets, Butlins are making a clear move within the sector to change their image, injecting new life into the holiday brand.

The bedrooms are complete with mood lighting, widescreen televisions and DVD players in a move to entice holiday makers from the luxury sector, particularly those looking to downgrade in the current economic climate.